Released on = April 23, 2006, 11:02 pm

Press Release Author = Andy barr

Industry = Consumer Services

Press Release Summary = Journalists covering the World Cup 2006 in Germany this
summer can now find all those useful stats and quirky figures that the commentators
trot out during matches in a free guidebook now available.

Press Release Body = Journalists covering the World Cup 2006 in Germany this summer
can now find all those useful stats and quirky figures that the commentators trot
out during matches in a free guidebook now available.

10 Yetis, a UK based creative company has prepared a free lighthearted reference
guide with information about all 32 teams, from the Ivory Coast right through to
Costa Rica.

The guidebook includes background information on each country, the key players to
look out for, media opportunities and media threats for every squad, a quote in the
style of the BBC's very own John Motson1 and 10 Yetis verdict on the chances for
each team.

The guidebook can be easily downloaded by visiting
http://www.10yetis.co.uk/pr/home.html

Managing Director of 10 Yetis, Jill Tovey, said, "I often wondered how the TV
commentators found time to come up with all those quirky facts and statistics and
with our free guidebook all journalists covering the World Cup 2006 can save
themselves the hassle of having to do the research themselves".

She continued, "All journalists have to do is log onto the public relations section
of the website to be able to easily download or print our handy guide to all 32
teams, we even learnt a few interesting facts ourselves such as; did you know that
Costa Rica has over 200 airports without paved runways?"

The guidebook is available for everyone to download so it is not only journalists
who can benefit.

10 Yetis specialises in translating quirky ideas and designs into commercially
successful marketing, public relations and design campaigns and works with a wide
mix of companies from fashion right through to accountants.

To see more work from the 10 Yetis team visit www.10yetis.co.uk.

ENDS

Editors Notes:

For further information please contact Andy Barr on 01452 300683 or 07743057458 or
email andy@10yetis.co.uk or jilly@10yetis.co.uk

1. Not actual quotes from John Motson, and he in no way endorses the guide








Web Site = http://www.10yetis.co.uk

Contact Details = 01452 300683